Jim Robinson

Jim is the Founder & CEO of ClickSeed, and a 16-year veteran in the digital media space. Stay connected with Jim by following any of the social media links below, or get in touch via our contact form any time.

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How long should a blog post be

Quality vs Quantity: How Long Should a Blog Post Be?

Posted June 22, 2017 | Content Marketing

Is there a typical blog post length? If so, how long should a blog post be? At one time (pre-2010), blog posts written for SEO—regardless of length—could rank with the right tags, keyword density, a high number of backlinks, and a page rank higher than competitors. While algorithm updates occurred prior to 2010, Google Panda shook … Read More

The importance of seo at each stage of the buyer journey by ClickSeed

The Importance of SEO at Each Stage of the Buyer’s Journey

Posted June 15, 2017 | SEO

  While focusing on the buyer’s journey and related strategies is a worthy endeavor, neglecting SEO principles as they relate to the buyer journey will deliver sub-standard results. For example, ranking on page one for an informational keyword is a step toward awareness, the first step in a buyer’s journey roadmap. If buyers are arriving … Read More

Guide to Redirecting HTTP to HTTPS

SEO-Friendly HTTPS Migration Guide (Includes Checklist)

Posted July 5, 2016 | SEO

When it comes to jumping on trends, I think the sweet spot is that point where you get the benefits of being a relatively early adopter, but the assurance that comes from learning from those who have gone before you. That’s pretty much where we are with the trend of moving to an HTTPS-only world. At … Read More

Mobile SEO Implementation

Mobile SEO: Responsive Design vs. Separate Mobile Site vs. Dynamic Serving

Posted April 6, 2015 | SEO

UPDATE – May 11,2016: I originally wrote this post prior to Google’s “Mobilegeddon” update in April of 2015, and I’ve been happy to see so many people finding it useful when deciding between responsive vs. separate mobile site designs, as well as dynamic serving. From my standpoint, everything you’ll read here is still valid, so … Read More

Content Audit Foundation

Why a Content Audit is the Cornerstone of a Successful Content Strategy

Posted March 24, 2015 | Content Marketing

Everyone knows that high quality content is the foundation of any successful organic search strategy, but putting a process in place to consistently produce it is a bit hairier. Not everyone has a huge, well-renowned (and expensive) agency with multiple copywriters and marketing experts ready to help create mind-blowing, never-before-seen creative experiences. But then again, … Read More

B2B SEO

Does SEO Matter for High-End B2B Consulting Services?

Posted February 24, 2015 | SEO

If you work at a high-end B2B consulting or enterprise services firm, you know that new clients don’t just call you out of the blue because they find you in a Google search result. For sophisticated firms with complex sales cycles, new clients are more likely gained through reputation and word of mouth. A web content strategy, some … Read More

Must-Attend Marketing Conferences in 2015

7 Must-Attend Marketing Conferences in 2015

Posted February 12, 2015 | Digital Marketing

As you’re reading this sentence, entire development teams are working on algorithm updates that will impact your marketing strategy moving forward. If it’s not Google, it’s Facebook. And if it’s not Facebook, it’s Bing. Or Twitter. Or Twitter and Google, simultaneously. And as soon as the new algorithm is rolled out, the developers will start … Read More

SEO-Friendly Infinite Scroll

SEO-Friendly Infinite Scroll with Progressive Enhancement

Posted March 10, 2014 | SEO

Infinite scroll is a feature that’s gained popularity in recent years because of the slick, modern user experience it can provide. Implementing infinite scrolling does come with a number of challenges, and keeping it SEO-friendly is among the biggest.

How to Define Conversion Metrics for SEO

Posted July 9, 2013 | SEO, Web Analytics

One of the most frequent questions I’m asked is:  How do I measure the success of my SEO and content marketing campaigns? If you’re collecting visitor data from Google Analytics or Omniture, you’re probably already looking at organic search referrals. But how are you tying that referral data back to your important business goals, or … Read More