SEO

Guide to Redirecting HTTP to HTTPS

SEO-Friendly HTTPS Migration Guide (Includes Checklist)

By Jim Robinson | SEO
Posted July 5, 2016

When it comes to jumping on trends, I think the sweet spot is that point where you get the benefits of being a relatively early adopter, but the assurance that comes from learning from those who have gone before you. That’s pretty much where we are with the trend of moving to an HTTPS-only world. At … Read More

Google's In-Depth Articles

Understanding Google’s In-Depth Articles in Search

By Kyle Sutton | SEO
Posted May 19, 2015

Google’s search results page (or SERP, as we call it) has become increasingly more complex over the years. From the rise of localization and personalized search to Google’s own injection of results via Knowledge Graph and answer boxes, you’d be hard pressed to generate the same results twice with the multitude of factors in play. … Read More

Mobile friendly website

3 Methods to Verify Your Website is Mobile Friendly

By Kyle Sutton | SEO
Posted March 17, 2015

If “mobile-friendly website” has remained unchecked on your company’s ‘to-do’ list year after year, you may want to bump it up in priority. This comes after Google’s announcement last month that starting April 21, 2015, they would be adding mobile-friendliness as a ranking signal. Having a mobile-optimized website has been touted as an SEO best practice for some … Read More

Ad Preview and Diagnosis Tool

Your Secret SEO Tool: Ad Preview and Diagnosis

By Kyle Sutton | SEO
Posted March 3, 2015

In the world of digital marketing, SEOs and paid search experts tend to inhabit independent but cooperative camps. If you can straddle the line and are well-acquainted with both, you’re in a particularly valuable position (and likely understand how a successful SEO plan can coexist with PPC). But besides having a deeper understanding of the role … Read More

B2B SEO

Does SEO Matter for High-End B2B Consulting Services?

By Jim Robinson | SEO
Posted February 24, 2015

If you work at a high-end B2B consulting or enterprise services firm, you know that new clients don’t just call you out of the blue because they find you in a Google search result. For sophisticated firms with complex sales cycles, new clients are more likely gained through reputation and word of mouth. A web content strategy, some … Read More

GoogleMyBusinessHomepage

New “Google My Business” Tool Introduced

By Nick | SEO
Posted June 12, 2014

Google has launched a new integrated tool called Google My Business with the intention of helping local SEOs and small business owners to simplify their local marketing efforts. The main objective here is to make it “easier than ever to update business information across Google Search, Maps, and Google+.”  This is a welcomed change because … Read More

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How to Define Conversion Metrics for SEO

By Jim Robinson | SEO, Web Analytics
Posted July 9, 2013

One of the most frequent questions I’m asked is:  How do I measure the success of my SEO and content marketing campaigns? If you’re collecting visitor data from Google Analytics or Omniture, you’re probably already looking at organic search referrals. But how are you tying that referral data back to your important business goals, or … Read More