In the digital marketing world, tactics and tools seem to change with the weather.
To succeed at content marketing, it’s essential that your content strategy be based on a methodical, repeatable process. Marketing budgets have shifted to digital channels not only for the eyeballs, but because digital channels offer the ability to measure pretty much everything. Digital marketers are more accountable to senior management than ever, so you must have the ability to quantify the results of your content marketing initiatives. To do that, you need a sound content strategy in place.
Success Is In the Details
ClickSeed’s content strategy services can be boiled down to three primary areas of focus:
Goal Definition & Assessing the Current State
What does success look like and how will it be measured?
What resources and assets are already in place?
What is missing?
Creating a Governance Model
Brand strategy and core messaging
Appropriate channels and devices
Content workflow and approval process
Specific tools and platforms
Policies and guidelines
Executing, Measuring & Optimizing
Which channels and formats are driving growth?
Where are workflow bottlenecks?
What tools and tactics can be employed to improve?
Have questions about our content strategy consulting services or fees? Ready to get started today? Give us a call at 301-228-2432 or contact us to get a plan in action.