About ClickSeed

ClickSeed is a boutique SEO and audience development consulting firm owned an operated by digital media veteran, Jim Robinson. Jim works hands-on with clients to achieve measurable and meaningful growth through search. Areas of specialty:

  • SEO & audience development for media organizations and news publishers
  • Technical SEO and SEO-friendly product development for brands, platforms, and startups
  • Enterprise SEO strategy consulting for B2B technology and service-based firms

Jim Robinson

About Jim Robinson

I started my career as a Flag Writer in the U.S. Navy. Following my 4-year enlistment, I used money from the Montgomery GI Bill to work my way through school, and graduated from Tennessee Tech with a B.S. in Electrical Engineering in the late 1990s.

The EE curriculum was challenging, so I spent most nights in the library and didn’t have much time for a job. That’s when I got some side-hustle going and began selling stuff on eBay. My roommate’s father, intrigued by the concept, asked if we could try selling some of his luggage and travel bags.

By the time I graduated in 2001, I had a thriving ecommerce business and moved off the eBay platform onto my own domain. I never interviewed for a job, but instead focused on adding new brands to my website and building the business. As a bootstrapped startup, I had little money for advertising, so I immersed myself into the Usenet newsgroups and WebmasterWorld to learn everything I could about SEO. I grew the business over six years, eventually dominating many of the SERPs in my category, and had a successful exit in 2005.

In 2007 I joined Nasdaq as an in-house SEO and was eventually promoted to Director of Product Development and nominated for the “High Potential Program,” an executive fast-track program for high performing employees. I received a President’s Award for my work in creating the Nasdaq Community, a 100,000+ member social networking site for investors on the Nasdaq.com domain, and started and grew the company’s first Facebook and Twitter accounts, in the early days of those platforms. By the time I left in 2012, we had grown Nasdaq’s search presence by multiple orders of magnitude, with an almost ubiquitous presence in finance-related SERPs for some of the most competitive keywords online.

“When it comes to search engine optimization (SEO) and content development, Jim Robinson is the most insightful and practical strategist that I’ve ever worked with. His recommendations always yield quantifiable results.”

Evan Harvey, Global Content Manager, Nasdaq

In 2012 I launched ClickSeed. I found I had a passion (addiction?) for leveraging performance data to drive iterative development of web-based products and editorial features/content used and read by millions. It’s exciting! And I was confident I could achieve the kind of results I got at Nasdaq for other media companies.

As luck would have it, a former colleague was the Senior Director of Audience Development at Wenner Media, and she needed help with SEO for Rolling Stone, Us Weekly, and Men’s Journal. To tell you the truth, I was a little intimidated to have them as a first client! But I was confident I could do the work. And the result? Over a 3-year engagement, from early 2013 to 2016, we massively improved Wenner Media’s search engine traffic. I was most proud of the fact that the results we produced were consistent across all three domains, demonstrating that my methodical approach could produce a consistent result.

“We want to provide the most engaging user experiences possible while maximizing search engine visibility. ClickSeed’s extensive knowledge with regard to how search engines crawl, index, and rank content from large sites allows us to achieve the best of both worlds.”

David Kang, Chief Digital Officer, Wenner Media

Since those early days, ClickSeed has gone on to help numerous media companies, news publishers, major reference sites, enterprise B2B technology companies, and start-ups grow their businesses through search. I primarily work as an independent consultant, and my most successful relationships occur when I serve as an extension of  an in-house team, with the ability to communicate with multiple stakeholders across the organization, from audience development, editorial, product, technology, biz dev, and marketing. I pride myself on being able to communicate with different backgrounds and disciplines, and quickly gaining the credibility needed to facilitate efficient execution of recommendations.

If you’ve taken the time to read this and think I might be a good fit for your project, please don’t hesitate to get in touch. I look forward to speaking with you.

All the best,

Jim Robinson

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