Jim Robinson

Jim is the Founder & CEO of ClickSeed, and a 16-year veteran in the digital media space. Stay connected with Jim by following any of the social media links below, or get in touch via our contact form any time.

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How Content Can Improve Your AdWords ROI

How Content Can Improve Your AdWords ROI

Posted July 20, 2017 | Google Adwords

    Let’s break it down into the types of content and strategies that can improve AdWords ROI.   Website and Landing Page Content When most marketers begin using AdWords, they tend to focus mostly on the ads. The ads are certainly important, so that’s a good place to start. More savvy marketers realize that … Read More

SEO Ranking Factors that Still Matter in 2017

SEO Ranking Factors that Still Matter in 2017

Posted July 13, 2017 | SEO

  SEO Ranking Factors 2017 Fast forward to 2017…SEO experts must sift through major algorithm changes and updates like Google Panda, Google Penguin, Google Hummingbird, mobile-friendly updates, and RankBrain. Not only have ranking factors changed, but page one real estate has become even more competitive, and in some niches, space for organic listings is shrinking. … Read More

Content Analytics for B2B Companies: What, Why, and How to Measure

Content Analytics for B2B Companies: What, Why, and How to Measure

Posted July 6, 2017 | Content Marketing

Often referred to as content KPIs, these key performance indicators give digital marketing experts insight into which pieces of content are meeting goals, need improvement, and falling flat.   Trending industry buzzwords like big data, IoT, and machine learning sends marketing teams running toward high-end analytics software programs that deliver volumes of data (IBM Watson, … Read More

How long should a blog post be

Quality vs Quantity: How Long Should a Blog Post Be?

Posted June 22, 2017 | Content Marketing

Is there a typical blog post length? If so, how long should a blog post be? At one time (pre-2010), blog posts written for SEO—regardless of length—could rank with the right tags, keyword density, a high number of backlinks, and a page rank higher than competitors. While algorithm updates occurred prior to 2010, Google Panda shook the … Read More

The importance of seo at each stage of the buyer journey by ClickSeed

The Importance of SEO at Each Stage of the Buyer’s Journey

Posted June 15, 2017 | SEO

Focusing on the buyer’s journey and related strategies is critically important for ensuring the success of your digital campaigns, but neglecting SEO principles during that process will deliver sub-standard results. For example, ranking on page one for an informational keyword is a step toward awareness, the first step in a buyer’s journey roadmap. If your content … Read More

Guide to Redirecting HTTP to HTTPS

SEO-Friendly HTTPS Migration Guide (Includes Checklist)

Posted July 5, 2016 | SEO

When it comes to jumping on trends, I think the sweet spot is that point where you get the benefits of being a relatively early adopter, but the assurance that comes from learning from those who have gone before you. That’s pretty much where we are with the trend of moving to an HTTPS-only world. At … Read More

Mobile SEO Implementation

Mobile SEO: Responsive Design vs. Separate Mobile Site vs. Dynamic Serving

Posted April 6, 2015 | SEO

UPDATE – May 11,2016: I originally wrote this post prior to Google’s “Mobilegeddon” update in April of 2015, and I’ve been happy to see so many people finding it useful when deciding between responsive vs. separate mobile site designs, as well as dynamic serving. From my standpoint, everything you’ll read here is still valid, so … Read More

Content Audit Foundation

Why a Content Audit is the Cornerstone of a Successful Content Strategy

Posted March 24, 2015 | Content Marketing

Everyone knows that high quality content is the foundation of any successful organic search strategy, but putting a process in place to consistently produce it is a bit hairier. Not everyone has a huge, well-renowned (and expensive) agency with multiple copywriters and marketing experts ready to help create mind-blowing, never-before-seen creative experiences. But then again, … Read More

B2B SEO

Does SEO Matter for High-End B2B Consulting Services?

Posted February 24, 2015 | SEO

If you work at a high-end B2B consulting or enterprise services firm, you know that new clients don’t just call you out of the blue because they find you in a Google search result. For sophisticated firms with complex sales cycles, new clients are more likely gained through reputation and word of mouth. A web content strategy, some … Read More