Jim Robinson

Jim is the Founder and Chief Growth Strategist of ClickSeed, and a 18-year veteran in the digital media space. Stay connected with Jim by following any of the social media links below, or get in touch via our contact form any time.

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Mobile Chrome "Articles for You" Content Recommendations

Optimizing for Chrome’s “Articles for You” Content Suggestions

Posted May 9, 2018 | SEO

Chartbeat recently shared some interesting data in a NiemanLab article indicating traffic generated by mobile Chrome’s “Articles for You” feature (also known as “Chrome Content Suggestions”) is up 2,100% in one year, and is now generating a whopping 341 million visits per month. Chartbeat asserts that this under-publicized feature, now driving as many referred pageviews as Twitter, may … Read More

Google News HTTPS

Google News HTTPS Upgrade in 5 Easy Steps

Posted March 20, 2018 | Google News

Many of the Google News publishers I work with have already upgraded to HTTPS protocol, but for those who haven’t, you’ve got until July 2018 to upgrade before Chrome will begin explicitly warning users that your site is “Not secure.” Upgrading your website to HTTPS in Google News is pretty painless, but there a few … Read More

Google News Traffic

Why Google News is a Bigger Traffic Source Than You Might Think

Posted February 27, 2018 | Google News

As someone who specializes in SEO for publishers, I spend a lot of time looking at Google News and helping my clients optimize for it. Sometimes my enthusiasm for Google News raises an eyebrow and begs the question: Why should we spend time focusing on Google News when we get very little traffic from it? … Read More

Stock Market Ticker

How to Implement Schema.org Markup for Stock Ticker Symbols

Posted February 19, 2018 | Schema

As a former SEO Director at Nasdaq, I spent quite a bit of time thinking about optimizing financial data and tickerized content for search. Although I was pretty successful in doing that, it would have been nice to have some clear documentation to help me along the way. It’s probably a small group of people … Read More

What is the ideal article length? It depends, of course!

Quality vs Quantity: What’s the Ideal Article Length for SEO?

Posted January 22, 2018 | Content Marketing

  Is there a typical article length? If so, how long should an article be? At one time (pre-2010), articles written for SEO—regardless of length—could rank with the right title tag, keyword density, a high number of backlinks, and a PageRank higher than competitors. While algorithm updates occurred prior to 2010, Google Panda shook the SEO world … Read More

How to Measure B2B Content Marketing ROI

Posted August 31, 2017 | Content Marketing

B2B Content Marketing ROI: Who, What, When, Where, Why The key to effective ROI measurement can be broken down into finding answers to the five W’s: Who is finding your content, and are they part of your target audience? What are the content pieces driving them to become aware or engage with your brand? When did they first … Read More

White Hat Link Building Methods that Actually Work in 2017

White Hat Link Building Methods that Actually Work in 2017

Posted August 24, 2017 | SEO

  Link spam has always been the Achilles Heel of the search engine giant, but Google’s search algorithm updates have substantially changed the role and value of backlinks over the years. At this point, most SEOs have shifted their focus to the quality of backlink profiles, rather than quantity. Frequently referred to as “white hat … Read More

Leveraging Content for Sales Enablement

Leveraging Content for Sales Enablement

Posted August 17, 2017 | Content Marketing

As digital marketing grows in popularity, so does the concept of aligning marketing teams with sales teams for maximum returns. While brands are still wrangling with content creation processes and promotion, few are leveraging their content to reach the full potential of sales. What is Sales Enablement Content? Sales enablement content drives prospects through the … Read More

SEO leads

Why SEO Produces Some of the Highest Quality Leads

Posted August 10, 2017 | SEO

Identifying the value of a lead isn’t as easy. Generating high-quality leads is a growing challenge for marketers today, and the definition changes from industry to industry. For the purposes of this article, high-quality leads have one or more of the following qualities: A shorter-than-average buying cycle A lower-than-average cost per acquisition An educated prospect … Read More