Chartbeat recently shared some interesting data in a NiemanLab article indicating traffic generated by mobile Chrome’s “Articles for You” feature (also known as “Chrome Content Suggestions”) is up 2,100% in one year, and is now generating a whopping 341 million visits per month. Chartbeat asserts that this under-publicized feature, now driving as many referred pageviews as Twitter, may … Read More
Many of the Google News publishers I work with have already upgraded to HTTPS protocol, but for those who haven’t, you’ve got until July 2018 to upgrade before Chrome will begin explicitly warning users that your site is “Not secure.” Upgrading your website to HTTPS in Google News is pretty painless, but there a few … Read More
As someone who specializes in SEO for publishers, I spend a lot of time looking at Google News and helping my clients optimize for it. Sometimes my enthusiasm for Google News raises an eyebrow and begs the question: Why should we spend time focusing on Google News when we get very little traffic from it? … Read More
As a former SEO Director at Nasdaq, I spent quite a bit of time thinking about optimizing financial data and tickerized content for search. Although I was pretty successful in doing that, it would have been nice to have some clear documentation to help me along the way. It’s probably a small group of people … Read More
Is there a typical article length? If so, how long should an article be? At one time (pre-2010), articles written for SEO—regardless of length—could rank with the right title tag, keyword density, a high number of backlinks, and a PageRank higher than competitors. While algorithm updates occurred prior to 2010, Google Panda shook the SEO world … Read More
B2B Content Marketing ROI: Who, What, When, Where, Why The key to effective ROI measurement can be broken down into finding answers to the five W’s: Who is finding your content, and are they part of your target audience? What are the content pieces driving them to become aware or engage with your brand? When did they first … Read More
Link spam has always been the Achilles Heel of the search engine giant, but Google’s search algorithm updates have substantially changed the role and value of backlinks over the years. At this point, most SEOs have shifted their focus to the quality of backlink profiles, rather than quantity. Frequently referred to as “white hat … Read More
As digital marketing grows in popularity, so does the concept of aligning marketing teams with sales teams for maximum returns. While brands are still wrangling with content creation processes and promotion, few are leveraging their content to reach the full potential of sales. What is Sales Enablement Content? Sales enablement content drives prospects through the … Read More
Identifying the value of a lead isn’t as easy. Generating high-quality leads is a growing challenge for marketers today, and the definition changes from industry to industry. For the purposes of this article, high-quality leads have one or more of the following qualities: A shorter-than-average buying cycle A lower-than-average cost per acquisition An educated prospect … Read More
Once KPIs were used to measure conversions, lifetime value, and ROI for content marketing efforts, content strategists began recognizing the value of education based marketing. The internet is saturated with content, making it difficult for brands to stand out and gain ROI from their content creation and marketing efforts. As part of the … Read More
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