SEO and Content ROI – The History In 2011, the Panda algorithm shifted SEO attention from links to content. Some internet marketers were already paying attention to website content and smart SEO, so Panda was good for their brand. For many brands, the Panda algorithm forever changed how to manage content marketing alongside … Read More
Let’s break it down into the types of content and strategies that can improve AdWords ROI. Coming up with content ideas can seem like a daunting task, but perfectly doable once you’re in the habit of doing so. Jeff Bullas puts it this way: “How do you find inspiration? You need to … Read More
SEO Ranking Factors 2017 Fast forward to 2017…SEO experts must sift through major algorithm changes and updates like Google Panda, Google Penguin, Google Hummingbird, mobile-friendly updates, and RankBrain. Not only have ranking factors changed, but page one real estate has become even more competitive, and in some niches, space for organic listings is shrinking. … Read More
Often referred to as content KPIs, these key performance indicators give digital marketing experts insight into which pieces of content are meeting goals, need improvement, and falling flat. Trending industry buzzwords like big data, IoT, and machine learning sends marketing teams running toward high-end analytics software programs that deliver volumes of data (IBM Watson, … Read More
Account Based Marketing Forrester defines Account Based Marketing (ABM) as “a strategy through which marketing and sales jointly obsess over how to pursue, establish, and grow long-term, highly engaged revenue relationships with specific customer accounts.” ABM is often referred to as a “holistic approach” to marketing with a blend of sales and marketing that focuses on … Read More
Is there a typical blog post length? If so, how long should a blog post be? At one time (pre-2010), blog posts written for SEO—regardless of length—could rank with the right tags, keyword density, a high number of backlinks, and a page rank higher than competitors. While algorithm updates occurred prior to 2010, Google Panda shook the … Read More
Focusing on the buyer’s journey and related strategies is critically important for ensuring the success of your digital campaigns, but neglecting SEO principles during that process will deliver sub-standard results. For example, ranking on page one for an informational keyword is a step toward awareness, the first step in a buyer’s journey roadmap. If your content … Read More
When it comes to jumping on trends, I think the sweet spot is that point where you get the benefits of being a relatively early adopter, but the assurance that comes from learning from those who have gone before you. That’s pretty much where we are with the trend of moving to an HTTPS-only world. At … Read More
UPDATE – Oct 25,2017: A number of people have asked me if the guidance below is still valid in light of Google’s mobile-first indexing, which will likely roll out gradually sometime in 2018. The answer is: yes. The information below is still valid, and more specifically, it will still be okay to have a separate … Read More
Everyone knows that high quality content is the foundation of any successful organic search strategy, but putting a process in place to consistently produce it is a bit hairier. Not everyone has a huge, well-renowned (and expensive) agency with multiple copywriters and marketing experts ready to help create mind-blowing, never-before-seen creative experiences. But then again, … Read More
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