Google’s search results page (or SERP, as we call it) has become increasingly more complex over the years. From the rise of localization and personalized search to Google’s own injection of results via Knowledge Graph and answer boxes, you’d be hard pressed to generate the same results twice with the multitude of factors in play. … Read More

In light of Google’s forthcoming mobile algorithm update, there’s no shortage of guidance out there as to what websites can do to prepare for the April 21 roll-out. One group that stands to take a hit is publishers, whom studies have shown receive as much as 40% of their traffic from mobile. And while Google … Read More

If “mobile-friendly website” has remained unchecked on your company’s ‘to-do’ list year after year, you may want to bump it up in priority. This comes after Google’s announcement last month that starting April 21, 2015, they would be adding mobile-friendliness as a ranking signal. Having a mobile-optimized website has been touted as an SEO best practice for some … Read More

In the world of digital marketing, SEOs and paid search experts tend to inhabit independent but cooperative camps. If you can straddle the line and are well-acquainted with both, you’re in a particularly valuable position (and likely understand how a successful SEO plan can coexist with PPC). But besides having a deeper understanding of the role … Read More