How many hours a day do people spend on Facebook? The answer is probably too many. But for us marketing folks, that makes Facebook a goldmine. We understand the possibilities that Facebook offers when it comes to reaching our desired audience. The amount of people an ad or promoted post can reach with even a … Read More

You’ve heard it once and you’re going to hear a thousand more times; CONTENT IS KING. Consistently writing great content is key for driving traffic to your website. The more you write the better chance you have of becoming a top thought leader in your industry and the more opportunities that will arrive to rank … Read More

Often times I hear people say things like “create great content in order to get found by your customers,” or “the more content you create, the more likely it is that you will start getting found by your target audience.” While it’s true that your primary audience personas (customers, clients, readers, etc.) are ultimately who … Read More

We’ve all heard by now that creating great content is one of the top ways to attract an audience to your website, convert casual visitors into long-term customers, and elevate your brand online by establishing an authoritative and influential voice in your industry. Easier said than done, right? Generating success, which ultimately means generating revenue, … Read More