Clickseed Blog

How Content Can Improve Your AdWords ROI

How Content Can Improve Your AdWords ROI

By Jim Robinson | Google Adwords
Posted July 20, 2017

    Let’s break it down into the types of content and strategies that can improve AdWords ROI.   Website and Landing Page Content When most marketers begin using AdWords, they tend to focus mostly on the ads. The ads are certainly important, so that’s a good place to start. More savvy marketers realize that … Read More

SEO Ranking Factors that Still Matter in 2017

SEO Ranking Factors that Still Matter in 2017

By Jim Robinson | SEO
Posted July 13, 2017

  SEO Ranking Factors 2017 Fast forward to 2017…SEO experts must sift through major algorithm changes and updates like Google Panda, Google Penguin, Google Hummingbird, mobile-friendly updates, and RankBrain. Not only have ranking factors changed, but page one real estate has become even more competitive, and in some niches, space for organic listings is shrinking. … Read More

Content Analytics for B2B Companies: What, Why, and How to Measure

Content Analytics for B2B Companies: What, Why, and How to Measure

By Jim Robinson | Content Marketing
Posted July 6, 2017

Often referred to as content KPIs, these key performance indicators give digital marketing experts insight into which pieces of content are meeting goals, need improvement, and falling flat.   Trending industry buzzwords like big data, IoT, and machine learning sends marketing teams running toward high-end analytics software programs that deliver volumes of data (IBM Watson, … Read More

How long should a blog post be

Quality vs Quantity: How Long Should a Blog Post Be?

By Jim Robinson | Content Marketing
Posted June 22, 2017

Is there a typical blog post length? If so, how long should a blog post be? At one time (pre-2010), blog posts written for SEO—regardless of length—could rank with the right tags, keyword density, a high number of backlinks, and a page rank higher than competitors. While algorithm updates occurred prior to 2010, Google Panda shook the … Read More

The importance of seo at each stage of the buyer journey by ClickSeed

The Importance of SEO at Each Stage of the Buyer’s Journey

By Jim Robinson | SEO
Posted June 15, 2017

Focusing on the buyer’s journey and related strategies is critically important for ensuring the success of your digital campaigns, but neglecting SEO principles during that process will deliver sub-standard results. For example, ranking on page one for an informational keyword is a step toward awareness, the first step in a buyer’s journey roadmap. If your content … Read More

Guide to Redirecting HTTP to HTTPS

SEO-Friendly HTTPS Migration Guide (Includes Checklist)

By Jim Robinson | SEO
Posted July 5, 2016

When it comes to jumping on trends, I think the sweet spot is that point where you get the benefits of being a relatively early adopter, but the assurance that comes from learning from those who have gone before you. That’s pretty much where we are with the trend of moving to an HTTPS-only world. At … Read More

Easy Google Analytics filters

5 Easy Google Analytics Filters You Can Implement Today

By Kyle Sutton | Web Analytics
Posted October 22, 2015

There’s no shortage of ways we count on analytics in our day-to-day operations in digital marketing. Whether it’s showing tangible progress in a monthly report or pinpointing the cause of a drop in site traffic, the existence of data – and more importantly, accurate data – can be the linchpin to success here. It’s for … Read More