Clickseed Blog

Easy Google Analytics filters

5 Easy Google Analytics Filters You Can Implement Today

By Kyle Sutton | Web Analytics
Posted October 22, 2015

There’s no shortage of ways we count on analytics in our day-to-day operations in digital marketing. Whether it’s showing tangible progress in a monthly report or pinpointing the cause of a drop in site traffic, the existence of data – and more importantly, accurate data – can be the linchpin to success here. It’s for … Read More

7 Steps to Achieve Long-Term Success with Your Content Marketing Plan

7 Steps to Achieve Long-Term Success with Your Content Marketing Plan

By Allison Torsani | Content Marketing
Posted October 8, 2015

Not surprisingly, content is set to (yet again) be acclaimed as king in 2016. Research shows that content marketing has become the second leading element of digital marketing budgets, only behind mobile—and with good reason. After all, it’s content that keeps your readers engaged, draws users to the site, and performs in SEO. Additionally, it’s extremely … Read More

Google's In-Depth Articles

Understanding Google’s In-Depth Articles in Search

By Kyle Sutton | SEO
Posted May 19, 2015

Google’s search results page (or SERP, as we call it) has become increasingly more complex over the years. From the rise of localization and personalized search to Google’s own injection of results via Knowledge Graph and answer boxes, you’d be hard pressed to generate the same results twice with the multitude of factors in play. … Read More

Content Audit Foundation

Why a Content Audit is the Cornerstone of a Successful Content Strategy

By Jim Robinson | Content Marketing
Posted March 24, 2015

Everyone knows that high quality content is the foundation of any successful organic search strategy, but putting a process in place to consistently produce it is a bit hairier. Not everyone has a huge, well-renowned (and expensive) agency with multiple copywriters and marketing experts ready to help create mind-blowing, never-before-seen creative experiences. But then again, … Read More

Mobile friendly website

3 Methods to Verify Your Website is Mobile Friendly

By Kyle Sutton | SEO
Posted March 17, 2015

If “mobile-friendly website” has remained unchecked on your company’s ‘to-do’ list year after year, you may want to bump it up in priority. This comes after Google’s announcement last month that starting April 21, 2015, they would be adding mobile-friendliness as a ranking signal. Having a mobile-optimized website has been touted as an SEO best practice for some … Read More

Ad Preview and Diagnosis Tool

Your Secret SEO Tool: Ad Preview and Diagnosis

By Kyle Sutton | SEO
Posted March 3, 2015

In the world of digital marketing, SEOs and paid search experts tend to inhabit independent but cooperative camps. If you can straddle the line and are well-acquainted with both, you’re in a particularly valuable position (and likely understand how a successful SEO plan can coexist with PPC). But besides having a deeper understanding of the role … Read More