As digital marketing grows in popularity, so does the concept of aligning marketing teams with sales teams for maximum returns. While brands are still wrangling with content creation processes and promotion, few are leveraging their content to reach the full potential of sales. What is Sales Enablement Content? Sales enablement content drives prospects through the … Read More
Once KPIs were used to measure conversions, lifetime value, and ROI for content marketing efforts, content strategists began recognizing the value of education based marketing. The internet is saturated with content, making it difficult for brands to stand out and gain ROI from their content creation and marketing efforts. As part of the … Read More
Often referred to as content KPIs, these key performance indicators give digital marketing experts insight into which pieces of content are meeting goals, need improvement, and falling flat. Trending industry buzzwords like big data, IoT, and machine learning sends marketing teams running toward high-end analytics software programs that deliver volumes of data (IBM Watson, … Read More
Is there a typical blog post length? If so, how long should a blog post be? At one time (pre-2010), blog posts written for SEO—regardless of length—could rank with the right tags, keyword density, a high number of backlinks, and a page rank higher than competitors. While algorithm updates occurred prior to 2010, Google Panda shook the … Read More
Ad blocking software has been steadily growing in popularity in recent years, and it’s just recently gone mainstream. Really mainstream. As in, your little cousin who just started 6th grade probably just downloaded one on her brand new iPhone 6S. That’s because Apple, the top smartphone manufacturer in the world, implemented a new Safari ad … Read More
Not surprisingly, content is set to (yet again) be acclaimed as king in 2016. Research shows that content marketing has become the second leading element of digital marketing budgets, only behind mobile—and with good reason. After all, it’s content that keeps your readers engaged, draws users to the site, and performs in SEO. Additionally, it’s extremely … Read More
Everyone knows that high quality content is the foundation of any successful organic search strategy, but putting a process in place to consistently produce it is a bit hairier. Not everyone has a huge, well-renowned (and expensive) agency with multiple copywriters and marketing experts ready to help create mind-blowing, never-before-seen creative experiences. But then again, … Read More
How many hours a day do people spend on Facebook? The answer is probably too many. But for us marketing folks, that makes Facebook a goldmine. We understand the possibilities that Facebook offers when it comes to reaching our desired audience. The amount of people an ad or promoted post can reach with even a … Read More
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