Content Marketing

Leveraging Content for Sales Enablement

Leveraging Content for Sales Enablement

By Jim Robinson | Content Marketing
Posted August 17, 2017

As digital marketing grows in popularity, so does the concept of aligning marketing teams with sales teams for maximum returns. While brands are still wrangling with content creation processes and promotion, few are leveraging their content to reach the full potential of sales. What is Sales Enablement Content? Sales enablement content drives prospects through the … Read More



Content Analytics for B2B Companies: What, Why, and How to Measure

Content Analytics for B2B Companies: What, Why, and How to Measure

By Jim Robinson | Content Marketing
Posted July 6, 2017

Often referred to as content KPIs, these key performance indicators give digital marketing experts insight into which pieces of content are meeting goals, need improvement, and falling flat.   Trending industry buzzwords like big data, IoT, and machine learning sends marketing teams running toward high-end analytics software programs that deliver volumes of data (IBM Watson, … Read More



How long should a blog post be

Quality vs Quantity: How Long Should a Blog Post Be?

By Jim Robinson | Content Marketing
Posted June 22, 2017

Is there a typical blog post length? If so, how long should a blog post be? At one time (pre-2010), blog posts written for SEO—regardless of length—could rank with the right tags, keyword density, a high number of backlinks, and a page rank higher than competitors. While algorithm updates occurred prior to 2010, Google Panda shook the … Read More



7 Steps to Achieve Long-Term Success with Your Content Marketing Plan

7 Steps to Achieve Long-Term Success with Your Content Marketing Plan

By Allison Torsani | Content Marketing
Posted October 8, 2015

Not surprisingly, content is set to (yet again) be acclaimed as king in 2016. Research shows that content marketing has become the second leading element of digital marketing budgets, only behind mobile—and with good reason. After all, it’s content that keeps your readers engaged, draws users to the site, and performs in SEO. Additionally, it’s extremely … Read More



Content Audit Foundation

Why a Content Audit is the Cornerstone of a Successful Content Strategy

By Jim Robinson | Content Marketing
Posted March 24, 2015

Everyone knows that high quality content is the foundation of any successful organic search strategy, but putting a process in place to consistently produce it is a bit hairier. Not everyone has a huge, well-renowned (and expensive) agency with multiple copywriters and marketing experts ready to help create mind-blowing, never-before-seen creative experiences. But then again, … Read More

facebook & coffee

How to Increase Facebook Reach by 1,500% for Only $5

By Nick | Content Marketing
Posted July 31, 2014

How many hours a day do people spend on Facebook? The answer is probably too many. But for us marketing folks, that makes Facebook a goldmine. We understand the possibilities that Facebook offers when it comes to reaching our desired audience. The amount of people an ad or promoted post can reach with even a … Read More