Often referred to as content KPIs, these key performance indicators give digital marketing experts insight into which pieces of content are meeting goals, need improvement, and falling flat. Trending industry buzzwords like big data, IoT, and machine learning sends marketing teams running toward high-end analytics software programs that deliver volumes of data (IBM Watson, … Read More
Is there a typical blog post length? If so, how long should a blog post be? At one time (pre-2010), blog posts written for SEO—regardless of length—could rank with the right tags, keyword density, a high number of backlinks, and a page rank higher than competitors. While algorithm updates occurred prior to 2010, Google Panda shook the … Read More
Ad blocking software has been steadily growing in popularity in recent years, and it’s just recently gone mainstream. Really mainstream. As in, your little cousin who just started 6th grade probably just downloaded one on her brand new iPhone 6S. That’s because Apple, the top smartphone manufacturer in the world, implemented a new Safari ad … Read More
Not surprisingly, content is set to (yet again) be acclaimed as king in 2016. Research shows that content marketing has become the second leading element of digital marketing budgets, only behind mobile—and with good reason. After all, it’s content that keeps your readers engaged, draws users to the site, and performs in SEO. Additionally, it’s extremely … Read More
Everyone knows that high quality content is the foundation of any successful organic search strategy, but putting a process in place to consistently produce it is a bit hairier. Not everyone has a huge, well-renowned (and expensive) agency with multiple copywriters and marketing experts ready to help create mind-blowing, never-before-seen creative experiences. But then again, … Read More
How many hours a day do people spend on Facebook? The answer is probably too many. But for us marketing folks, that makes Facebook a goldmine. We understand the possibilities that Facebook offers when it comes to reaching our desired audience. The amount of people an ad or promoted post can reach with even a … Read More
You’ve heard it once and you’re going to hear a thousand more times; CONTENT IS KING. Consistently writing great content is key for driving traffic to your website. The more you write the better chance you have of becoming a top thought leader in your industry and the more opportunities that will arrive to rank … Read More
Often times I hear people say things like “create great content in order to get found by your customers,” or “the more content you create, the more likely it is that you will start getting found by your target audience.” While it’s true that your primary audience personas (customers, clients, readers, etc.) are ultimately who … Read More
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