SEO

Mobile Chrome "Articles for You" Content Recommendations

Optimizing for Chrome’s “Articles for You” Content Suggestions

By Jim Robinson | SEO
Posted April 3, 2018

Chartbeat recently shared some interesting data in a NiemanLab article indicating traffic generated by mobile Chrome’s “Articles for You” feature (also known as “Chrome Content Suggestions”) is up 2,100% in one year, and is now generating a whopping 341 million visits per month. Chartbeat asserts that this under-publicized feature, now driving as many referred pageviews as Twitter, may … Read More

White Hat Link Building Methods that Actually Work in 2017

White Hat Link Building Methods that Actually Work in 2017

By Jim Robinson | SEO
Posted August 24, 2017

  Link spam has always been the Achilles Heel of the search engine giant, but Google’s search algorithm updates have substantially changed the role and value of backlinks over the years. At this point, most SEOs have shifted their focus to the quality of backlink profiles, rather than quantity. Frequently referred to as “white hat … Read More

SEO leads

Why SEO Produces Some of the Highest Quality Leads

By Jim Robinson | SEO
Posted August 10, 2017

Identifying the value of a lead isn’t as easy. Generating high-quality leads is a growing challenge for marketers today, and the definition changes from industry to industry. For the purposes of this article, high-quality leads have one or more of the following qualities: A shorter-than-average buying cycle A lower-than-average cost per acquisition An educated prospect … Read More

How Smart SEO Can Increase Your Content ROI

How Smart SEO Can Increase Your Content ROI

By Jim Robinson | SEO
Posted July 27, 2017

    SEO and Content ROI – The History In 2011, the Panda algorithm shifted SEO attention from links to content. Some internet marketers were already paying attention to website content and smart SEO, so Panda was good for their brand. For many brands, the Panda algorithm forever changed how to manage content marketing alongside … Read More

SEO Ranking Factors that Still Matter in 2017

SEO Ranking Factors that Still Matter in 2017

By Jim Robinson | SEO
Posted July 13, 2017

  SEO Ranking Factors 2017 Fast forward to 2017…SEO experts must sift through major algorithm changes and updates like Google Panda, Google Penguin, Google Hummingbird, mobile-friendly updates, and RankBrain. Not only have ranking factors changed, but page one real estate has become even more competitive, and in some niches, space for organic listings is shrinking. … Read More

The importance of seo at each stage of the buyer journey by ClickSeed

The Importance of SEO at Each Stage of the Buyer’s Journey

By Jim Robinson | SEO
Posted June 15, 2017

Focusing on the buyer’s journey and related strategies is critically important for ensuring the success of your digital campaigns, but neglecting SEO principles during that process will deliver sub-standard results. For example, ranking on page one for an informational keyword is a step toward awareness, the first step in a buyer’s journey roadmap. If your content … Read More

Guide to Redirecting HTTP to HTTPS

SEO-Friendly HTTPS Migration Guide (Includes Checklist)

By Jim Robinson | SEO
Posted July 5, 2016

When it comes to jumping on trends, I think the sweet spot is that point where you get the benefits of being a relatively early adopter, but the assurance that comes from learning from those who have gone before you. That’s pretty much where we are with the trend of moving to an HTTPS-only world. At … Read More

Google's In-Depth Articles

Understanding Google’s In-Depth Articles in Search

By Kyle Sutton | SEO
Posted May 19, 2015

Google’s search results page (or SERP, as we call it) has become increasingly more complex over the years. From the rise of localization and personalized search to Google’s own injection of results via Knowledge Graph and answer boxes, you’d be hard pressed to generate the same results twice with the multitude of factors in play. … Read More