Identifying the value of a lead isn’t as easy. Generating high-quality leads is a growing challenge for marketers today, and the definition changes from industry to industry. For the purposes of this article, high-quality leads have one or more of the following qualities: A shorter-than-average buying cycle A lower-than-average cost per acquisition An educated prospect … Read More
SEO and Content ROI – The History In 2011, the Panda algorithm shifted SEO attention from links to content. Some internet marketers were already paying attention to website content and smart SEO, so Panda was good for their brand. For many brands, the Panda algorithm forever changed how to manage content marketing alongside … Read More
SEO Ranking Factors 2017 Fast forward to 2017…SEO experts must sift through major algorithm changes and updates like Google Panda, Google Penguin, Google Hummingbird, mobile-friendly updates, and RankBrain. Not only have ranking factors changed, but page one real estate has become even more competitive, and in some niches, space for organic listings is shrinking. … Read More
Account Based Marketing Forrester defines Account Based Marketing (ABM) as “a strategy through which marketing and sales jointly obsess over how to pursue, establish, and grow long-term, highly engaged revenue relationships with specific customer accounts.” ABM is often referred to as a “holistic approach” to marketing with a blend of sales and marketing that focuses on … Read More
Focusing on the buyer’s journey and related strategies is critically important for ensuring the success of your digital campaigns, but neglecting SEO principles during that process will deliver sub-standard results. For example, ranking on page one for an informational keyword is a step toward awareness, the first step in a buyer’s journey roadmap. If your content … Read More
When it comes to jumping on trends, I think the sweet spot is that point where you get the benefits of being a relatively early adopter, but the assurance that comes from learning from those who have gone before you. That’s pretty much where we are with the trend of moving to an HTTPS-only world. At … Read More
Google’s search results page (or SERP, as we call it) has become increasingly more complex over the years. From the rise of localization and personalized search to Google’s own injection of results via Knowledge Graph and answer boxes, you’d be hard pressed to generate the same results twice with the multitude of factors in play. … Read More
In light of Google’s forthcoming mobile algorithm update, there’s no shortage of guidance out there as to what websites can do to prepare for the April 21 roll-out. One group that stands to take a hit is publishers, whom studies have shown receive as much as 40% of their traffic from mobile. And while Google … Read More
UPDATE – May 11,2016: I originally wrote this post prior to Google’s “Mobilegeddon” update in April of 2015, and I’ve been happy to see so many people finding it useful when deciding between responsive vs. separate mobile site designs, as well as dynamic serving. From my standpoint, everything you’ll read here is still valid, so … Read More
If “mobile-friendly website” has remained unchecked on your company’s ‘to-do’ list year after year, you may want to bump it up in priority. This comes after Google’s announcement last month that starting April 21, 2015, they would be adding mobile-friendliness as a ranking signal. Having a mobile-optimized website has been touted as an SEO best practice for some … Read More
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