SEO

SEO leads

Why SEO Produces Some of the Highest Quality Leads

By Jim Robinson | SEO
Posted August 10, 2017

Identifying the value of a lead isn’t as easy. Generating high-quality leads is a growing challenge for marketers today, and the definition changes from industry to industry. For the purposes of this article, high-quality leads have one or more of the following qualities: A shorter-than-average buying cycle A lower-than-average cost per acquisition An educated prospect … Read More



How Smart SEO Can Increase Your Content ROI

How Smart SEO Can Increase Your Content ROI

By Jim Robinson | SEO
Posted July 27, 2017

    SEO and Content ROI – The History In 2011, the Panda algorithm shifted SEO attention from links to content. Some internet marketers were already paying attention to website content and smart SEO, so Panda was good for their brand. For many brands, the Panda algorithm forever changed how to manage content marketing alongside … Read More



SEO Ranking Factors that Still Matter in 2017

SEO Ranking Factors that Still Matter in 2017

By Jim Robinson | SEO
Posted July 13, 2017

  SEO Ranking Factors 2017 Fast forward to 2017…SEO experts must sift through major algorithm changes and updates like Google Panda, Google Penguin, Google Hummingbird, mobile-friendly updates, and RankBrain. Not only have ranking factors changed, but page one real estate has become even more competitive, and in some niches, space for organic listings is shrinking. … Read More



The importance of seo at each stage of the buyer journey by ClickSeed

The Importance of SEO at Each Stage of the Buyer’s Journey

By Jim Robinson | SEO
Posted June 15, 2017

Focusing on the buyer’s journey and related strategies is critically important for ensuring the success of your digital campaigns, but neglecting SEO principles during that process will deliver sub-standard results. For example, ranking on page one for an informational keyword is a step toward awareness, the first step in a buyer’s journey roadmap. If your content … Read More



Guide to Redirecting HTTP to HTTPS

SEO-Friendly HTTPS Migration Guide (Includes Checklist)

By Jim Robinson | SEO
Posted July 5, 2016

When it comes to jumping on trends, I think the sweet spot is that point where you get the benefits of being a relatively early adopter, but the assurance that comes from learning from those who have gone before you. That’s pretty much where we are with the trend of moving to an HTTPS-only world. At … Read More



Google's In-Depth Articles

Understanding Google’s In-Depth Articles in Search

By Kyle Sutton | SEO
Posted May 19, 2015

Google’s search results page (or SERP, as we call it) has become increasingly more complex over the years. From the rise of localization and personalized search to Google’s own injection of results via Knowledge Graph and answer boxes, you’d be hard pressed to generate the same results twice with the multitude of factors in play. … Read More



Mobile friendly website

3 Methods to Verify Your Website is Mobile Friendly

By Kyle Sutton | SEO
Posted March 17, 2015

If “mobile-friendly website” has remained unchecked on your company’s ‘to-do’ list year after year, you may want to bump it up in priority. This comes after Google’s announcement last month that starting April 21, 2015, they would be adding mobile-friendliness as a ranking signal. Having a mobile-optimized website has been touted as an SEO best practice for some … Read More