Client Success: Virtru

Services: SEO, content strategy, content development, online PR + awareness
Industry: Security/Privacy SaaS

Virtru is a fast growing business privacy and data security company. Their products integrate encryption, access, control, and data loss prevention into commonly used tools like Gmail and Outlook.

Client Ojectives

Drive organic traffic using a strategic approach to content, keywords and SEO.

Improve pageviews and the time users spend on the site.

Build awareness around data privacy using informative and educational content.

Virtru Website

Client Solutions

Collaborated with Virtru on exhaustive keyword research analysis to establish the initial “keyword universe” and to set guidelines for the content strategy and development going forward. This document served to ensure the content matched search demand.

Wrote keyword-optimized blog content, downloadable ebooks to serve as lead magnets, and thought leadership content to appear on external websites.


125% increase in search visits to the blog within 60 days.

3,522% year-over-year increase in search visits by the end of the first year.

Virtru’s PR team was able to get ClickSeed-written content placed on major sites like Entrepreneur, Wired, VentureBeat, and TechCrunch.

Increase in Search Visits

Emily Blades

“We’ve been working with the Clickseed team for well over two years now. Clickseed has a firm grasp on our brand, technical product offering, SEO goals and collaborating with them has helped us continue to provide valuable keyword-rich content that continues to bolster our organic ranking.

With Clickseed’s help we are now ranking on page one of Google for virtually every important industry keyword. Not only are they an extremely knowledgable team, but they are an absolute pleasure to work with.”

— Emily Blades
Community Manager | Virtru