Web Analytics

Easy Google Analytics filters

5 Easy Google Analytics Filters You Can Implement Today

By Kyle Sutton | Web Analytics
Posted October 22, 2015

There’s no shortage of ways we count on analytics in our day-to-day operations in digital marketing. Whether it’s showing tangible progress in a monthly report or pinpointing the cause of a drop in site traffic, the existence of data – and more importantly, accurate data – can be the linchpin to success here. It’s for … Read More

Powerful RegEx Filters for Google Analytics

3 Easy Yet Powerful RegEx Filters for Google Analytics

By Kyle Sutton | Web Analytics
Posted February 5, 2015

If you’re in the business of pulling regular reports in Google Analytics for clients or senior management, you’re likely no stranger to advanced filtering. Sure, you can get your data relatively painlessly with your standard “Containing” or “Begins With” filters, but what if you could provide much more precise reporting with a few easy filtering … Read More

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How to Define Conversion Metrics for SEO

By Jim Robinson | SEO, Web Analytics
Posted July 9, 2013

One of the most frequent questions I’m asked is:  How do I measure the success of my SEO and content marketing campaigns? If you’re collecting visitor data from Google Analytics or Omniture, you’re probably already looking at organic search referrals. But how are you tying that referral data back to your important business goals, or … Read More