How to Get a Red “LIVE” Badge in Google Using LiveBlogPosting Schema
For publishers who appear in Top Stories and are looking for ways to get there more frequently and stay there longer, live blogging can be a killer tactic.
How to Use Google Trends to Generate Seasonal Topic Ideas
Google Trends is the perfect tool for predicting what topics might be popular at different times of year. Here’s how I use it to identify great topic ideas.
Optimizing for Chrome’s “Articles for You” Content Suggestions
Chartbeat recently shared some interesting data in a NiemanLab article indicating traffic generated by … Read More
Google News HTTPS Upgrade in 5 Easy Steps
Many of the Google News publishers I work with have already upgraded … Read More
Why Google News is a Bigger Traffic Source Than You Might Think
As someone who specializes in SEO for publishers, I spend a lot … Read More
How to Implement Schema.org Markup for Stock Ticker Symbols
As a former SEO Director at Nasdaq, I spent quite a bit … Read More
Quality vs Quantity: What’s the Ideal Article Length for SEO?
There’s no one-size-fits-all when it comes to article length. Articles serve a … Read More
Why SEO Produces Some of the Highest Quality Leads
Tracking leads sources in digital marketing has never been easier. Google Analytics … Read More
Why SEO Plays an Important Role in Account Based Marketing
Account Based Marketing Forrester defines Account Based Marketing (ABM) as “a strategy through … Read More