Clickseed Blog

Mobile Chrome "Articles for You" Content Recommendations

Optimizing for Chrome’s “Articles for You” Content Suggestions

By Jim Robinson | SEO
Posted May 9, 2018

Chartbeat recently shared some interesting data in a NiemanLab article indicating traffic generated by mobile Chrome’s “Articles for You” feature (also known as “Chrome Content Suggestions”) is up 2,100% in one year, and is now generating a whopping 341 million visits per month. Chartbeat asserts that this under-publicized feature, now driving as many referred pageviews as Twitter, may … Read More

Google News HTTPS

Google News HTTPS Upgrade in 5 Easy Steps

By Jim Robinson | Google News
Posted March 20, 2018

Many of the Google News publishers I work with have already upgraded to HTTPS protocol, but for those who haven’t, you’ve got until July 2018 to upgrade before Chrome will begin explicitly warning users that your site is “Not secure.” Upgrading your website to HTTPS in Google News is pretty painless, but there a few … Read More

Stock Market Ticker

How to Implement Markup for Stock Ticker Symbols

By Jim Robinson | Schema
Posted February 19, 2018

As a former SEO Director at Nasdaq, I spent quite a bit of time thinking about optimizing financial data and tickerized content for search. Although I was pretty successful in doing that, it would have been nice to have some clear documentation to help me along the way. It’s probably a small group of people … Read More

How to Measure B2B Content Marketing ROI

By Jim Robinson | Content Marketing
Posted August 31, 2017

B2B Content Marketing ROI: Who, What, When, Where, Why The key to effective ROI measurement can be broken down into finding answers to the five W’s: Who is finding your content, and are they part of your target audience? What are the content pieces driving them to become aware or engage with your brand? When did they first … Read More

White Hat Link Building Methods that Actually Work in 2017

White Hat Link Building Methods that Actually Work in 2017

By Jim Robinson | SEO
Posted August 24, 2017

  Link spam has always been the Achilles Heel of the search engine giant, but Google’s search algorithm updates have substantially changed the role and value of backlinks over the years. At this point, most SEOs have shifted their focus to the quality of backlink profiles, rather than quantity. Frequently referred to as “white hat … Read More

Leveraging Content for Sales Enablement

Leveraging Content for Sales Enablement

By Jim Robinson | Content Marketing
Posted August 17, 2017

As digital marketing grows in popularity, so does the concept of aligning marketing teams with sales teams for maximum returns. While brands are still wrangling with content creation processes and promotion, few are leveraging their content to reach the full potential of sales. What is Sales Enablement Content? Sales enablement content drives prospects through the … Read More

SEO leads

Why SEO Produces Some of the Highest Quality Leads

By Jim Robinson | SEO
Posted August 10, 2017

Identifying the value of a lead isn’t as easy. Generating high-quality leads is a growing challenge for marketers today, and the definition changes from industry to industry. For the purposes of this article, high-quality leads have one or more of the following qualities: A shorter-than-average buying cycle A lower-than-average cost per acquisition An educated prospect … Read More

Give Before You Ask Providing Real Value with Education Based Marketing

Give Before You Ask: Providing Real Value with Education Based Marketing

By Jim Robinson | Content Marketing
Posted August 3, 2017

Once KPIs were used to measure conversions, lifetime value, and ROI for content marketing efforts, content strategists began recognizing the value of education based marketing.   [content_upgrade cu_id=”1774″]Cheatsheet: Download our free guide on Education Based Marketing![content_upgrade_button]Get the Cheatsheet![/content_upgrade_button][/content_upgrade]   The internet is saturated with content, making it difficult for brands to stand out and gain … Read More