Clickseed Blog

How to Measure B2B Content Marketing ROI

How to Measure B2B Content Marketing ROI

By Jim Robinson | Content Marketing
Posted August 31, 2017

B2B Content Marketing ROI: Who, What, When, Where, Why The key to effective ROI measurement can be broken down into finding answers to the five W’s: Who is finding your content, and are they part of your target audience? What are the content pieces driving them to become aware or engage with your brand? When did they first … Read More

White Hat Link Building Methods that Actually Work in 2017

White Hat Link Building Methods that Actually Work in 2017

By Jim Robinson | SEO
Posted August 24, 2017

  Link spam has always been the Achilles Heel of the search engine giant, but Google’s search algorithm updates have substantially changed the role and value of backlinks over the years. At this point, most SEOs have shifted their focus to the quality of backlink profiles, rather than quantity. Frequently referred to as “white hat … Read More

Leveraging Content for Sales Enablement

Leveraging Content for Sales Enablement

By Jim Robinson | Content Marketing
Posted August 17, 2017

As digital marketing grows in popularity, so does the concept of aligning marketing teams with sales teams for maximum returns. While brands are still wrangling with content creation processes and promotion, few are leveraging their content to reach the full potential of sales. What is Sales Enablement Content? Sales enablement content drives prospects through the … Read More

SEO leads

Why SEO Produces Some of the Highest Quality Leads

By Jim Robinson | SEO
Posted August 10, 2017

Identifying the value of a lead isn’t as easy. Generating high-quality leads is a growing challenge for marketers today, and the definition changes from industry to industry. For the purposes of this article, high-quality leads have one or more of the following qualities: A shorter-than-average buying cycle A lower-than-average cost per acquisition An educated prospect … Read More

How Smart SEO Can Increase Your Content ROI

How Smart SEO Can Increase Your Content ROI

By Jim Robinson | SEO
Posted July 27, 2017

    SEO and Content ROI – The History In 2011, the Panda algorithm shifted SEO attention from links to content. Some internet marketers were already paying attention to website content and smart SEO, so Panda was good for their brand. For many brands, the Panda algorithm forever changed how to manage content marketing alongside … Read More

How Content Can Improve Your AdWords ROI

How Content Can Improve Your AdWords ROI

By Jim Robinson | Google Adwords
Posted July 20, 2017

    Let’s break it down into the types of content and strategies that can improve AdWords ROI.   Coming up with content ideas can seem like a daunting task, but perfectly doable once you’re in the habit of doing so. Jeff Bullas puts it this way: “How do you find inspiration? You need to … Read More

SEO Ranking Factors that Still Matter in 2017

SEO Ranking Factors that Still Matter in 2017

By Jim Robinson | SEO
Posted July 13, 2017

  SEO Ranking Factors 2017 Fast forward to 2017…SEO experts must sift through major algorithm changes and updates like Google Panda, Google Penguin, Google Hummingbird, mobile-friendly updates, and RankBrain. Not only have ranking factors changed, but page one real estate has become even more competitive, and in some niches, space for organic listings is shrinking. … Read More

Content Analytics for B2B Companies: What, Why, and How to Measure

Content Analytics for B2B Companies: What, Why, and How to Measure

By Jim Robinson | Content Marketing
Posted July 6, 2017

Often referred to as content KPIs, these key performance indicators give digital marketing experts insight into which pieces of content are meeting goals, need improvement, and falling flat.   Trending industry buzzwords like big data, IoT, and machine learning sends marketing teams running toward high-end analytics software programs that deliver volumes of data (IBM Watson, … Read More