There’s no shortage of ways we count on analytics in our day-to-day operations in digital marketing. Whether it’s showing tangible progress in a monthly report or pinpointing the cause of a drop in site traffic, the existence of data – and more importantly, accurate data – can be the linchpin to success here. It’s for … Read More

If you’re in the business of pulling regular reports in Google Analytics for clients or senior management, you’re likely no stranger to advanced filtering. Sure, you can get your data relatively painlessly with your standard “Containing” or “Begins With” filters, but what if you could provide much more precise reporting with a few easy filtering … Read More