Heather Whittington

Heather Whittington is Clickseed's Adwords Strategist, a certified Google Partner and recognized for her Adwords Video Audits and account turnarounds.

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The 5 Ws of Adwords Account Structure

The 5 Ws of an Organized Adwords Account Structure

Posted April 14, 2015 | Google Adwords

If you’re like me and you not only alphabetize your spice rack, but group your spices by cuisine, defining your Adwords account structure will be your favorite part of setting up a new account. If the word “organization” makes you cringe, don’t worry. This guide will help you structure a successful campaign in a snap! … Read More

Google Adwords Search vs. Display

PPC Psychology 101: Adwords Search vs. Display Network

Posted March 10, 2015 | Google Adwords

As you already know, not all prospects are created equal, and the way you set up your Adwords account can either fill your funnel with a boatload of potential revenue or waste your sales team’s precious time with unqualified leads. The first choice during account set up is critical. What network should you choose – … Read More

3 Adwords Account Issues that Are Killing Your ROI

Posted February 18, 2015 | Google Adwords

The saying “practice makes perfect” is a great sentiment and one I certainly take to heart. But you can’t begin to approach perfection unless you’ve taken the time to put “perfect practices” into place. In Google Adwords, poor implementation can cost you thousands of dollars and lost customers – customers who are probably being swept … Read More