If you work at a high-end B2B consulting or enterprise services firm, you know that new clients don’t just call you out of the blue because they find you in a Google search result. For sophisticated firms with complex sales cycles, new clients are more likely gained through reputation and word of mouth. A web content strategy, some … Read More
As you’re reading this sentence, entire development teams are working on algorithm updates that will impact your marketing strategy moving forward. If it’s not Google, it’s Facebook. And if it’s not Facebook, it’s Bing. Or Twitter. Or Twitter and Google, simultaneously. And as soon as the new algorithm is rolled out, the developers will start … Read More
Infinite scroll is a feature that’s gained popularity in recent years because of the slick, modern user experience it can provide. Implementing infinite scrolling does come with a number of challenges, and keeping it SEO-friendly is among the biggest.
It can seem counterintuitive: why would you want to tell visitors to your page how to fix a problem without your help? But, content that helps prospects help themselves is among the most valuable inbound marketing content you can post. A few reasons why:
One of the most frequent questions I’m asked is: How do I measure the success of my SEO and content marketing campaigns? If you’re collecting visitor data from Google Analytics or Omniture, you’re probably already looking at organic search referrals. But how are you tying that referral data back to your important business goals, or … Read More
Authorship markup has become very popular these days as publisher’s seek to gain increased click-through rates from enhanced search engine result entries in Google. There’s one authorship scenario, however, that I haven’t seen adequately addressed in the blogosphere: multiple authors of a single article. Just in case you’re not familiar with Google’s authorship markup, it’s … Read More
Do you have an exciting new startup, an established business you want to grow, or a great job that inspires you to produce amazing results? Having been in each of those situations myself, I appreciate how exciting they can be. Especially when the opportunities for huge revenue growth online have never been greater. These are … Read More